Pillar content is your best, most thorough work on a topic central to your expertise. It demonstrates authority, ranks well in search, and provides endless material for repurposing.
Examples
- A 3,000-word ultimate guide on your core topic
- A 60-minute podcast deep dive
- A comprehensive YouTube tutorial series
- A detailed case study with real results
The pillar content strategy
Create 3-5 pillar pieces around your core expertise areas. Each pillar spawns dozens of shorter pieces for social media, email, and other platforms. This is how solopreneurs compete with media companies.
