In a world of infinite scrolling, your hook determines whether anyone sees your content at all. The first 1-3 seconds of a video, the first line of a post, or the subject line of an email — these are your hooks.
What makes a strong hook
- Curiosity gap: Hint at something valuable without giving it away
- Bold claim: Make a statement that challenges assumptions
- Relatable problem: Start with a pain point your audience feels
- Specific number: "I grew from 0 to 50K followers in 6 months by doing one thing"
Platform-specific hooks
Different platforms reward different hook styles. Short-form video needs visual hooks in the first second. Twitter/X needs a punchy first line. Email needs a subject line that earns the open.
