Attribution answers the question: "What made this person buy?" For creators running businesses across multiple platforms, understanding attribution helps you focus your effort where it matters most.
Why attribution is hard
A customer might discover you on TikTok, follow you on Instagram, join your email list from a YouTube video, and finally buy from an email link. Which channel gets the credit? Attribution models try to answer this.
Simple attribution for creators
- Use UTM parameters on your links to track traffic sources
- Ask new customers "How did you find me?" in your onboarding
- Track which lead magnets and content pieces drive the most sales
- Use analytics tools to see the customer journey
