Conversion rate is one of the most important metrics for any creator business. It tells you how well your content, landing pages, and offers are performing.
Common conversion rates for creators
- Email opt-in rate: 2-5% of page visitors (good: 5-10%)
- Sales page conversion: 1-3% of visitors (good: 3-5%)
- Webinar to sale: 5-15% of attendees
- Email click rate: 2-5% of recipients
How to improve conversion rates
Small improvements in conversion rate can dramatically increase revenue. A/B test headlines, simplify your offer, add social proof, and reduce friction in the buying process.
